01. Lesson Intro
Header
Lesson Intro
ND036 C1 L3 01 Lesson Intro
Summary
In this lesson, we’ll cover the following topics:
- Vision
- Strategy
- Business Models
- Competitive Analysis
- MVP
- KPIs
Learning Objectives
Learning objectives
- Define and craft compelling Vision
- Identify strategic areas to invest in
- Build a Business Model Canvas
- Conduct a Competitive Analysis
- Understand the importance of defining MVP
- Define KPIs
Glossary
Glossary
| Term | Definition |
|---|---|
| MVP | Minimum Viable Product. An early version of your product with minimal features that you can take to market in order to get feedback |
| KPI | Key Performance Indicator. KPIs can be used to measure the success of the products. |
| Revenue stream | A source of revenue for a company, mostly commonly transaction based or recurring events |
| Subscription | A type of revenue model that generates recurring revenue. Users pay a fee on an ongoing basis in exchange for access to your product. |
| Licensing | A revenue model that generates transaction based revenue. Users purchase a one time license to use your software on an ongoing basis |
| Pay per use | A revenue model that generates transaction based revenue. Users pay a fee every time they use your product. |
| Freemium | A revenue model that gives a small part of your product away at no cost to users with the ultimate goal of converting users to paid users in order to gain access to the full product. |
| CPC | Cost per click. |
| CPM | Cost per 1000 impressions. |
| CTR | Click through rate. |